Welcome, I’m glad you’re here
Of course I have an origin story. I’m a habit coach, after all! But I'm not here to regale you with my lived experience. I don't help clients replicate my story, I help them forge their very own. So if you find it interesting, read on. If not, I'd love to hear from you — what brought you to my page?
“I don’t help clients replicate my story, I help them forge their very own.”
“I was rinsing and repeating it to slowly, but very surely, build a life filled with joy and fulfillment.”
The corporate wellness company I was working for went under, forcing me to job search and realize that no open position sounded even remotely impactful in the ways I hoped. I'd studied the science of happiness, love, and physical health in college, and knew some research-backed “hacks” — but there's a big gap between knowing you'd benefit from stretching every day and actually incorporating some down dogs into your schedule (I'm still working on this one). What I was missing was the science of how to help people close that gap.
So I learned the process. I got certified as a Health and Wellness Coach and realized no one else was offering science-backed coaching in an ethical way. I wasn't sure I wanted to be an entrepreneur, but I felt so strongly that this process could help people that — as terrified as I was — I launched FullCore.
I started FullCore because I was feeling alive! My eyes were open to a whole new way of living: one where I realized that I had hopes?? And passions?? And heck, even preferences?? Can you believe that?!
I was wrapping up a year of 1:1 functional nutrition coaching where I flayed my relationship with food wide open and reworked it in ways I never thought possible. I was asked to name my values, what brings me joy, and what makes my body really feel good. My first responses were: complete silence and “the heck if I know.” The more I turned inwards, the longer my answers became.
I took that same approach to other areas of my life. I started exploring, questioning, and rebuilding my daily habits — from my work breaks to my bedtime — to be what I really loved. The neuroscientist in me noticed a process here (who doesn't love a framework?!). I was rinsing and repeating it to slowly, but very surely, build a life filled with joy and fulfillment even when shit hit the fan. And believe me, shit hit the fan.
Now I get to spend every day working on purpose and helping others create a life filled with ease and joy. My favorite part is when clients have genuine “aha” moments where the science comes to life, like: “ohhh, I don't really notice a difference when I take 80 supplements in a day, but I sleep so much better if I put my phone down 30 minutes before bed.”
Before the upward spiral that led to FullCore, I felt unhappy and trapped. I was saying no to more social plans, sleeping badly, and generally not feeling like myself.
I've always been self-reflective. There was one specific car ride home from a vacation where I realized I felt disappointed in our trip. I dug into that with I-89 flying by around me and realized I wasn't loving the way I was moving through the world. The stuff I loved — walking, hiking, feeling energized enough to say “yes” to things — was getting harder to do. Something needed to change.
The most efficient path forward was professional help. I turned to people who'd made a similar change and asked what worked. The unifying factor: they'd hired a coach. I found one within a week. The rest is history.
I started by healing my relationship with food and have since expanded to workshop my passions, career, relationships, and daily habits around movement, sleep, hydration, social connection, mindfulness… you name it. I get up at 5:30am to work out. I drink water before my coffee. I set boundaries and count “3… 2… 1… GO” to kickstart things I really don't want to do (like the dishes…). I say what I really think and help my friends at every available opportunity.
You might be thinking “no way, that just sounds like an ad for the latest wellness fad.” That's fair. But this is not a quick fix — it's neuroscience in action. An object in motion stays in motion, and once we're on an upward trajectory, we're internally motivated to keep that momentum going. The upward spiral builds from there.
As a habit coach, I'm here to help you along your course. I post up in the passenger seat while you drive, cheering you on as you take your foot on and off the gas (or brakes!) as you see fit. I'll help you make informed decisions on where to turn, but the wheel and the final destination are ultimately in your hands.
This is not about reduction, restriction, or shame. This is about addition. Together, we can workshop things you'd like to add to your life. For me, this was quality time with loved ones, creative expression, and quiet, mindful time, like journaling or diamond dotting. I'm excited to find out what it is for you.
“This is not about reduction, restriction, or shame. This is about addition.”
Where I Learned to Think This Way
When I was applying to colleges, my dad left a Boston Globe article about a neuroscience-based wellness residence hall on my seat at the breakfast table. The University of Vermont was giving students free access to gyms, yoga classes, music lessons, cooking classes, and more, and incentivizing them to attend. Um, sign me up!! I submitted my application within the week.
It was in this program that I got my first taste of behavior change, much to my dismay. My dad had insisted for years that yoga and meditation really helped him stay focused and calm. Per my teenage-daughter-duties, I rolled my eyes and dismissed him at every opportunity. That is, until I had no choice but to do mindful breathing three times a week.
In my required course, Healthy Brains, Healthy Bodies, we started every class with a few minutes of mindfulness. We even did this before exams, which had historically made me very nervous. Throughout the semester, I started feeling better about the tests. I thought it was just because I liked the subject matter. Knowing the research behind them, I started doing these breaths before exams in other classes where the stakes were higher: chemistry, biology, developmental psych… and much to my horror and exasperation, I started noticing a difference. I felt calmer throughout the exams themselves. And worst of all, my grades improved, and my GPA with it. All with a little bit of breathing.
I couldn't believe it! I was tackling harder challenges than ever before. The stakes were higher than they'd previously been. And yet with a few inhales and exhales, I was no longer switching half my multiple choice answers at the last minute and suffering the consequences to my grades. I couldn't believe my dad was right. And I was actually infuriated that such a heavy problem of mine had such a small, simple, and actionable fix that could've helped me all along.
“My grades improved, and my GPA with it. All with a little bit of breathing.”
What I Believe
It's no breaking news that our world is really focused on technology right now. Us humans love to make things “better” — faster, stronger, bigger, easier. Unfortunately, we've made technology so “better” that, in my opinion, we've lost the plot.
We've added colors, sounds, haptics, and messages that tap into our nervous systems and are more immediately exciting than anything in the natural world. It takes the emphasis off connection and puts it onto consumption instead. Capitalism incentivizes tech companies to make our tech even more enticing — to use, to buy, and to replace. The people we see on TikTok are rarely the same folks we pass on the sidewalk.
But here's where capitalism has it wrong: more is not always better. Is any of it helping us feel more alive, or bringing us together? More time on social media does not equate to more connection — it's the opposite. It creates disconnection from our bodies and confusion in our minds, which leads to exhaustion, which leads to more doom-scrolling… see where I'm going here?
“More time on social media does not equate to more connection – it’s just the opposite.”
To achieve “wellness” — to feel whatever “good” or “alive” means to you — isn't about extravagant massages or rechargeable water bottles (though if those bring you joy, I'm not here to yuck your yum). It's about the simple things we're starting to crave more of, like:
Time spent in nature, soaking up our surroundings with all our senses.
In-person connections, particularly slow, wandering, tech-free conversations.
Food grown in our community and prepared with minimal intervention.
Exchanging ideas with honesty, openness, and a lack of judgment.
Creative expression for our bodies and minds.
Pricing is an interesting neurological phenomenon. As a society, we've assigned value to dollars and cents — and over time, that system has displaced value from being attached to the things themselves. It's now attached to the money we assign to them. The “great unifier” has become the great divider. Sigh.
“The ‘great unifier’ has become the great divider.”
Internal motivation is built on our perception of value — the more value we see in something, the more willing we are to pursue it, even when it's tricky or exhausting. Because value is tied to money, charging for services helps clients psychologically “buy into” the work we do together, whether they realize it or not.
Think about it: if you weren't motivated to go swimming, and you paid $250/month for a private pool membership, you'd probably use it more than the free community pool you've had access to for years — because you paid for it, and you want your dollar's worth. But money is also a truly inequitable commodity. We should all have access to that pool. Only some of us have the money to buy in. I don't think that's fair.
I believe in charging a fair value for my services, which I do see significant value in. I also believe money shouldn't be the reason someone doesn't access my services. If the motivation is there and the money isn't, we'll fill in the financial gaps. I've been in a position where my motivation was at an all-time high and my financial resources were not. I want anybody and everybody to feel welcome at FullCore, and I believe in helping people trade or earn their way toward more resources.
For clients who do have the money to match their motivation, I appreciate that trade — it helps me give that flexibility to other folks. No matter what you show up with, you're welcome here.
What Lights Me Up
Those “aha” moments when the science of self-awareness, curiosity, and reflection happen right in front of my eyes, like when a client says:
I thought I had the perfect bedtime routine: I took magnesium and melatonin with a tart cherry sleepy mocktail, but I still couldn't sleep. It turns out I was really craving more movement. Now that I go for a walk every morning and keep my phone out of my bedroom, I'm sleeping so much better. And saving money too!
I realized I was doing things with my kids because I thought I was supposed to be doing them, not because I really wanted to or because they enjoyed them. We are so not playground people. When I started planning activities that we all actually enjoy, like digging in the sand and making mud pies, we all felt happier and more relaxed. I don't even feel guilty anymore.
I believed that I couldn't be social on week nights because it'd drain me for work the next day. It turns out I actually feel more energized when I'm social after work! It's made my work weeks so much smoother and helped me make more space for relaxing when I want it most: on the weekend.
That's a really good question, no one's ever asked me when I feel most at peace.
These are also the moments when clients start to believe in themselves and in this process. It's usually after they try something new, especially if they're hesitant about it, and ultimately learn something from it.
More aha moments that come to mind: when I offer a reflection and the client hears their own strengths, like:
“You were resourceful and dedicated to yourself this week.”
“You got creative and adapted with schedule changes to still meet your need for free time.”
“You were curious and honest about this experiment and learned something new: pilates does not bring you joy!”
“You were brave and stayed true to yourself when you spoke up during your meeting, and you noticed a positive ripple effect in how you problem-solved with your coworkers. You elevated the group!”
I recently had a check-in session with a client who was down on herself and told me “everything had gone to shit.” She struggles with balancing consistent habits that make her feel good and feeling like she's trapped into schedules that feel like chores, creating aversion and paralysis.
In our check-in session, we reframed those self-care “chores” into “get-to's” instead of “have-to's.” To help strike the balance of consistent but free-flowing time, we set the experiment of blocking off “freedom time” chunks: consistent blocks for her to do whatever she'd like.
I just checked in with her again after a few weeks and she is loving this new cadence. She's been walking, gardening, or reading and is feeling great! My freedom chunk suggestion came from my understanding of the brain: she has ADHD, and we know that ADHD brains operate at a total crossroads — things don't happen if they aren't pre-planned or part of a routine, but those same brains reject stagnation and seek novelty.
This saved my client frustration and trial-and-error. If it weren't for that suggestion, she probably would have tried scheduling the same activities for a different time of day, or setting a strict rotation of new activities — different approaches that would've led to the same outcome. Now she's loving her routine and noticing the positive impact on her mood and parenting. And she's able to apply that framework to other areas of her life. SO FREAKING COOL!!
“SO FREAKING COOL!!”
One (Slightly Random) True Thing About Me
Besides the fact that I keep an updated list of my favorite donut stands around New England, I also am known amongst the canine community as the lady who doesn't have a dog but is always carrying treats. I am a huge dog person and will plan my outfits around whether there's going to be an opportunity to play with a pup. I keep a constant rotation of dog treats available (which my cat struggles to understand) and love to give them to dogs in local car windows, farmer's markets, and especially at my gym.
Photo Credit: Isora Lithgow Creations (check her out!)
“This is for somebody who wants to cut through all the noise and get back to the basics.”
Who This Is For
This is for somebody who wants to cut through all the noise and get back to the basics. It's for anybody who wants to connect with themselves and learn the simple things their brain and body are craving to thrive. This is for anybody who craves more joy and ease in their lives. It's for anybody who wants to feel more connected to themselves and the world around them. This is for somebody who wants to make a change in their life. Whether or not they have a specific goal in mind, they're looking to evolve themselves.
What Clients Are Saying
"My sessions with Azilee played an integral role in defining my transition into retirement. She helped me navigate my feelings of overwhelm in a way that allowed me to get unstuck."
– W.S.
"Azilee makes it easy, simple and enjoyable to make small goals that lead to big changes in your life. Together we built an after-work routine that helps my weekday burnout. She is attentive, strengths-based, and fun!"
– C.B.
"When I first met Azilee, I had several well worn tropes I was telling myself that felt unchangeable. She helped me find the confidence and curiosity to implement changes that have truly changed how I view myself and the ease with which I move through life and navigate parenthood."
– K.H.
"Azilee helped me rewire my thinking in a way I never thought possible at this stage of my life and career. The habits and mindset shifts we built have had impacts far beyond my own health and well-being, both at work and at home. What she has given me is truly a gift."
– D.W.
Let’s Talk
If any of this is landing — or you've got questions — I'd love to hear from you. If you'd appreciate some guidance, I invite you to book some time with me. I'd love to hear all about how you got here and where you're looking to go!